What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead.
Brand Marketing.
Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity.
Your brand is your most valuable intellectual property.
It represents your business’s identity, enhances your culture and extends your value proposition. The brand is very important because it is the first touch point, the first exposure that a potential buyer, a potential partner, a potential influencer has with your brand and with your company